Our logo suite is one of the main visual toolkit elements that people will recognise and associate with Ipswich School. These logo files should be used appropriately and carefully in accordance with the guidelines detailed below.
Important Notice
Please ensure that the navy variations of the following logos are placed only on white/light backgrounds and the gold and white variations are placed on dark backgrounds.
1. Primary Banner Logo
2. Primary Stacked Logo
3. Primary Typographic Logo – Stacked and Banner
4. Extraordinary Futures Logo
5. Prep Logo — Banner and Stacked
6. Preparatory Logo — Banner and Stacked
7. Box Logo
Logo File Types
JPG
The JPG files that have been provided are for web use only. If a high resolution JPG file is required to use for print purposes, please speak to your marketing representatives.Please note: there is no JPG file type available for the white logo due to the requirement for a transparent background.
SVG Files
The SVG files that have been provided are for web use only. These files have transparent backgrounds and can be easily scaled from small to big without loss of quality.
PNG Files
The PNG files that have been provided are for web use only.
Important Notice
FOR REGULAR USE IN WORD, POWERPOINT & EXCEL ETC: Use jpeg (RGB) or png formats, use png format if placing over a colour/image.
If you require any assistance on the correct version to use, please speak to your marketing representatives.
Logo Spacing
To ensure the logo remains legible and to maintain integrity, it is advisable to keep the surrounding areas of all variations of the Ipswich School logos clear of all other elements.
The minimum clear space for the Ipswich School logo variations are defined by the height of the letter ‘S’ of the of the word “School” from the Ipswich School logo.
(Please see diagram for further guidance)
Logo Placement
The placement and size of the logo depends on the type of printed collateral or digital space that is being used or created. For printed collateral, it is advised that the logo is positioned centrally or in the top left.
Please refer to the templates section and application of brand items for further guidance on logo usage and placement.
Logo usage with imagery
All logo variations should be clearly legible when applied over imagery. Please ensure there is a high contrast between the gold or white colour of the logo and the image itself (as seen in image 1). A vignette can be applied to imagery to help achieve this contrast.
Guidance on how to use the vignette can be found in the photography section of BrandBag.
The logo in image 2 has been incorrectly placed over an image that contains mainly light tones. This creates a low contract between the logo and the image itself and therefore compromises the visibility of the logo. (Please see diagram for further guidance)
1.
2.
Logo don’ts
It is important that the Ipswich School logos remain consistent. Do not alter or manipulate the logos, or combine with previous logos or designs.
The Ipswich School logo marks must be used as provided with no modifications. Do not remove, distort or alter any elements of the marks. This includes changing any colours, shortening or abbreviating.